A New Era of Dinosaur Toys: Spin Master’s Primal Hatch
After 32 years of bringing the magic of Jurassic Park to life through toys, Spin Master has finally cracked the code on creating an unparalleled toy experience with the Primal Hatch. This innovative product brings an iconic movie moment to life in the form of a robotic baby T. rex that emerges from a gooey, slimy egg, reminiscent of the unforgettable scene from the 1993 Jurassic Park film. Priced at $59.99 and set to hit the market this fall, the Primal Hatch is not just a toy—it’s an immersive cinematic experience designed to captivate kids and fans of the Jurassic World franchise alike.
From Hatchimals to Primal Hatch: The Evolution of Hatching Toys
Spin Master is no stranger to creating groundbreaking hatching toys. The company made waves in 2016 with the launch of Hatchimals, a line of robotic, fuzzy creatures that "hatch" from eggs when first unboxed. These toys became a holiday phenomenon, rivaling the popularity of iconic toys like Tickle Me Elmo and Furby. Now, Spin Master is taking the same concept to the next level with the Primal Hatch, blending the magic of hatching with the thrill of the Jurassic World universe. This time, it’s not a cuddly creature but a fierce T. rex, complete with slime, teeth, and movie-accurate growls, designed to appeal to boys aged 5 to 7.
Designing a Cinematic Experience for Kids
The Primal Hatch is more than just a toy; it’s a meticulously designed experience that brings the wonder of Jurassic Park into the hands of kids. Jamie Ricottone, one of the toy’s designers, revealed that the team aimed to make the Primal Hatch as cinematic as possible. The toy comes with a nest to hold the egg in place, and as the hatching process begins, kids are encouraged to tap the shell to help the T. rex emerge. The inside of the shell features a sticky, red slime membrane that delays the reveal, adding an eerie and exciting element to the experience.
Once the T. rex has broken free from its shell, the real fun begins. The toy’s personality is shaped by how kids interact with it, thanks to touch and sound sensors. Using a clicker accessory, kids can elicit reactions from their new dinosaur friend. However, as Ricottone and his team learned from their partnership with Universal, “they are dinos, not pets—you can’t train them what to do.” This means that while kids can influence the T. rex’s behavior, it’s not guaranteed to be well-behaved. After all, even Jurassic World’s resident raptor trainer, Owen Grady (played by Chris Pratt), knows that dinosaurs are wild at heart.
A Dinosaur That Comes to Life
The Primal Hatch T. rex is equipped with glowing eyes that change color to indicate its mood—red for angry, yellow for neutral, and green for friendly. Kids can feed their T. rex virtual steak to keep it happy, but if they agitate it enough, the dinosaur might just go berserk. Over time, the T. rex imprints on the first creature it interacts with, and as kids play with it more, the toy matures, eventually unleashing the iconic Jurassic Park T. rex roar that fans know and love. With over 100 sounds and interactions, including movie-accurate sound effects, the Primal Hatch promises to deliver an authentic Jurassic World experience for kids.
Riding the Dinosaur Wave
The launch of the Primal Hatch is perfectly timed to coincide with the release of Jurassic World: Rebirth, set to hit theaters on July 2. The film’s plot, which involves a character capturing DNA from dino eggs, ties seamlessly into the theme of hatching and raising a dinosaur. While the toy doesn’t come with actual dino DNA, it does include batteries, so kids can start their adventure right out of the box.
A Must-Have Toy for Jurassic Fans
The Primal Hatch is poised to become one of the most sought-after toys of the year, combining the timeless appeal of dinosaurs with cutting-edge robotics and interactive features. For fans of Jurassic Park and Jurassic World, this toy offers a chance to relive the magic of one of the most iconic movie moments in history. For kids, it’s an opportunity to become dinosaur trainers, if only for a little while. Spin Master has once again proven its ability to create toys that inspire imagination and wonder. With the Primal Hatch, the company is not just hatching a toy—it’s hatching a new generation of dinosaur enthusiasts.
