Former Cruise CEO Marc Whitten joins Meta to run new group focused on humanoids

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Marc Whitten Joins Meta to Spearhead AI-Powered Humanoid Robots
Marc Whitten, a seasoned tech executive with deep roots in the Seattle region, has taken on a groundbreaking new role at Meta. According to a report by Bloomberg, Whitten has joined the company to lead a new team focused on developing AI-powered humanoid robots. This move marks a significant leap for Meta as it ventures deeper into the realm of artificial intelligence and robotics. Whitten confirmed the news in a message to GeekWire, expressing his excitement about the opportunity to explore this innovative frontier.

A Career Rooted in Innovation
Marc Whitten brings a wealth of experience to Meta, having spent over two decades in the tech industry. Most recently, he served as the CEO of Cruise, a self-driving car company backed by General Motors. Under his leadership, Cruise made notable strides in autonomous vehicle technology, though the company recently halted its robotaxi program. Prior to his tenure at Cruise, Whitten held prominent roles at several major tech firms. He was the CTO at Unity Software, a gaming giant known for its powerful game development engine. Earlier in his career, he led Amazon’s entertainment devices division and spent 17 years at Microsoft, where he was a founding engineer on the Xbox team. This diverse background underscores Whitten’s ability to navigate complex tech landscapes and drive innovation.

Meta’s Ambitious Vision for Humanoid Robots
Whitten’s new team at Meta operates under the company’s Reality Labs hardware division, which is responsible for developing cutting-edge technologies that blend the physical and digital worlds. Bloomberg reports that the team will focus on creating humanoid robot hardware, a project that aligns with Meta’s broader goal of advancing AI and robotics. Humanoid robots, which are designed to mimic human appearance and movement, are already being used in warehouses and industrial settings. However, Meta’s vision goes beyond this. The company aims to develop robots that can operate in home environments, performing household chores and assisting with everyday tasks. This ambitious plan reflects Meta’s commitment to pushing the boundaries of AI and robotics to improve daily life.

Splitting Time Between Seattle and Austin
While Meta has a strong presence in the Seattle region, including a significant office in Redmond, Wash., where much of the Reality Labs team is based, Whitten plans to split his time between Seattle and Austin, Texas. This arrangement highlights the growing importance of Austin as a tech hub, with many major companies, including Meta, expanding their operations in the area. Despite the geographic split, Whitten’s leadership will undoubtedly play a pivotal role in shaping the future of humanoid robotics at Meta.

The Future of Robotics and AI at Meta
The launch of this new team under Whitten’s leadership signals Meta’s growing interest in the robotics space. By leveraging AI to power humanoid robots, the company is positioning itself to play a significant role in the next generation of consumer technology. While the idea of robots performing household chores may seem like the stuff of science fiction, Meta’s investment in this area suggests that such technologies could become a reality in the not-too-distant future. As the company continues to build out its Reality Labs division, it will be fascinating to see how these advancements in AI and robotics intersect with its broader vision for the metaverse.

Implications for the Tech Industry and Beyond
Marc Whitten’s move to Meta is not just a personal career shift but also a strategic play by the company to strengthen its position in the competitive world of AI and robotics. As more companies explore the potential of humanoid robots for consumer and industrial applications, Meta’s entrance into this space could have ripple effects across the tech industry. With Whitten at the helm of this new initiative, the company is well-positioned to drive innovation and deliver groundbreaking technologies that could reshape the way we live and work. For now, the world will be watching closely as Meta takes its first steps into the exciting and rapidly evolving field of AI-powered humanoid robots.

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