The Rise of VPN Usage: Protecting Privacy and Accessing Content in a Digital Age

Virtual Private Networks, or VPNs, have become an essential tool for millions of Americans seeking to enhance their online security, bypass restrictions, and save money. With growing concerns about privacy, the rise of AI-driven scams, and temporary bans on popular apps like TikTok, VPN usage has surged. A recent survey by CNET revealed that 43% of U.S. adults now use VPNs, with nearly half of these users turning to the technology to safeguard their online activity and protect their IP addresses. This trend reflects a broader shift in how people are taking control of their digital lives, ensuring their privacy and accessing content in an increasingly restricted online world.

Who Is Using VPNs and Why?

The adoption of VPNs is not uniform across all demographics. Men are more likely to use VPNs than women, with 50% of male respondents in CNET’s survey reporting VPN usage, compared to 36% of women. Younger generations, particularly Gen Z and millennials, are leading the charge, with 50% of each generation using VPNs in 2025. This is partly driven by their heightened awareness of privacy issues and their desire to access restricted content. For instance, during the brief TikTok ban in January 2025, many younger users turned to VPNs to circumvent the restriction.

The reasons for using VPNs are diverse. Privacy and security remain the top motivations, with 52% of users leveraging VPNs to protect their IP addresses and 47% seeking to keep their online activities private. VPNs work by routing internet traffic through encrypted servers, masking users’ real IP addresses and making it harder for third parties to track their online behavior. This is especially important for those using public Wi-Fi or engaging in sensitive transactions on their mobile devices.

However, VPNs are not just about privacy. Many users are drawn to their ability to access geo-restricted content, such as foreign Netflix libraries or sports events unavailable in their region. Since the start of 2025, 50% of Gen Z and millennial VPN users have attempted to access restricted apps or websites, highlighting the growing demand for unrestricted online access. Additionally, 19% of VPN users reported using the technology to save money on streaming services, with some even leveraging VPNs to find cheaper travel options.

The Role of VPNs in Bypassing Restrictions

One of the most notable drivers of VPN adoption has been the desire to bypass restrictions. The temporary ban on TikTok in January 2025, for example, led to a significant spike in VPN interest, as users sought ways to continue accessing the app. While some successfully managed to bypass the restriction, others found that TikTok’s advanced VPN detection mechanisms made it difficult to access the platform. This highlights both the potential and the limitations of VPNs in circumventing bans.

VPNs are also widely used to access regionally restricted content, such as foreign TV shows or sports events. By connecting to servers in other countries, users can unlock content that would otherwise be unavailable in their area. However, it’s important to note that accessing certain types of content may violate legal or contractual agreements, particularly if it involves bypassing copyright restrictions or using VPNs in countries where their use is prohibited. For example, accessing a regionally blocked TV show is generally not illegal, but it may violate the terms of service of the streaming platform, potentially leading to account suspension.

The Legal and Ethical Considerations of VPN Use

While VPNs are legal in most countries, their use is restricted or banned in several nations, including China, Russia, and the United Arab Emirates. In these countries, using a VPN to bypass government-imposed restrictions can lead to fines or even imprisonment. Even in countries where VPNs are legal, there are ethical considerations. For instance, using a VPN to access illegal content or engage in unlawful activities is indefensible and can have serious consequences.

Neal O’Farrell, a cybersecurity expert and founder of Think Security First, stresses the importance of using VPNs responsibly. "If it is banned in a specific country, the authorities in that country will have a right to access who’s accessing it," he warns. This underscores the need for users to be aware of the laws and regulations governing VPN use in their region.

How to Choose the Right VPN

With so many VPN options available, selecting the right one can be overwhelming. Experts recommend prioritizing privacy and security features, such as AES 256-bit encryption and a no-logging policy, which ensures that your online activity is not recorded by the VPN provider. Additional features like DNS leak protection and a kill switch can further enhance your security by preventing data leaks and automatically disconnecting you from the internet if the VPN connection drops.

Speed is another critical factor, especially for users who plan to stream content or play online games. Many VPNs can slow down your internet connection, but high-quality providers like NordVPN and ExpressVPN offer fast speeds with minimal impact on performance. The number of servers and locations a VPN offers is also important, as it determines the range of content you can access and the reliability of the service.

Finally, consider the devices you plan to use with your VPN. Most top-rated VPNs support multiple operating systems, including iOS, Android, Windows, and macOS, and allow simultaneous connections on several devices. Some VPNs even offer identity theft protection, adding an extra layer of security for users.

The Future of VPN Usage

As privacy concerns continue to grow and online restrictions become more common, VPN usage is likely to increase. Younger generations, in particular, are driving this trend, with their tech-savvy mindset and desire for greater control over their digital lives. While VPNs are not a foolproof solution—they cannot protect against malware or identity theft, for example—they are a powerful tool for enhancing privacy and accessing content in an increasingly complex online world.

For those considering trying a VPN, experts advise doing thorough research and selecting a reputable provider that aligns with their needs. Whether you’re looking to protect your data, access restricted content, or save money on streaming services, a VPN can be a valuable addition to your digital toolkit. As O’Farrell puts it, "Instead of rolling the dice and hoping that no one’s snooping, just don’t take the chance." With the right VPN, you can take a proactive approach to safeguarding your online identity and enjoying a more unrestricted internet experience.