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Tag: mixue
News
Commentary: How Mixue made billions selling US$1 ice cream
Fighting for the Same Customers: The Rise and Struggles of Mixue
The Rapid Expansion and Its Consequences
Mixue, a popular Chinese brand known for its wide...
News
Make room Starbucks and McDonald’s. China’s Mixue and other brands win fans in Southeast Asia
The Rise of Chinese Food and Beverage Brands in Southeast Asia
A New Era of Culinary Influence
In recent years, Chinese food and beverage (F&B) brands...
Finance
Welcome to the Biggest Fast-Food Chain in the World: China’s Mixue
Mixue: The Rise of a Global Fast-Food Phenomenon
A Blockbuster IPO Debut
Mixue, the world's largest fast-food chain by store count, made a spectacular entry into...