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Tag: brand
News
PepsiCo buys prebiotic soda brand Poppi for nearly $2 billion
Introduction: PepsiCo's Strategic Move into the Prebiotic Soda Market
In a bold move to capitalize on the growing demand for health-conscious beverages, PepsiCo has announced...
Entertainment
Ousted Donatella Versace a ‘scapegoat’ as owner allegedly wants to sell brand to Prada — and can’t use family name: sources
Donatella Versace: The Glamour and the Turmoil of a Fashion Icon
A Night to Remember
Donatella Versace, the iconic figurehead of the Versace brand, recently captivated...
News
How nostalgia revived a classic truck brand
The Revival of a Classic: How Nostalgia Brought Back the Scout Truck
Introduction: A Blast from the Past
In a world where innovation and technology are...
News
Gucci names Demna new aristic director, as he moves from Kering sister brand Balenciaga
A New Era at Gucci: The Appointment of Demna
In a move that has sent ripples through the fashion world, Gucci has announced that Demna,...
Business
Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
Public Relations (PR) is often misunderstood, even by those in the business world. Many...