31 Most Popular Housing Markets in 2025 so Far: Realtor.com

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US Housing Market Remains Challenged as Buyers Wait for Better Affordability

The US housing market continues to navigate a difficult landscape as property values dipped by 2.2% in January compared to the previous year. This decline reflects the ongoing struggles buyers face due to high mortgage rates, which peaked at 7% for the first time in over seven months. Although rates have slightly decreased to 6.9%, they remain significantly higher than the 6.6% seen in early 2024. As a result, many potential buyers are holding off, hoping for improved affordability. The market remains in a state of hibernation, with buyers waiting for the right moment to enter.

Affordability Crisis Deepens for Homebuyers

The affordability crisis in the housing market is becoming increasingly severe, with the typical buyer now unable to afford the typical home. According to Hannah Jones, a senior economic research analyst at Realtor.com, buyers are facing a "double whammy" of high mortgage rates and unaffordable property prices. While slightly lower property prices may offer some relief, restrictive borrowing costs continue to sideline many would-be buyers. This dynamic creates a paradox: falling home values are a letdown for current homeowners, yet they are not low enough to make buying feasible for many aspiring homeowners.

Housing Inventory Surges, Impacting Prices

The surge in housing inventory is also exerting downward pressure on home prices. Housing construction has boomed, leading to a 24.6% annual increase in active listings on Realtor.com in January. With more options available, buyers are becoming more selective, choosing to wait for the right home rather than rushing into a purchase. However, despite this increase in inventory, some markets are still experiencing strong demand, particularly in the Northeast and Midwest, where affordability remains relatively higher compared to other regions.

Northeast and Midwest Markets shines as Hotspots for Buyers

Although the broader housing market remains sluggish, certain regions are standing out as hotspots for buyers. Realtor.com’s latest list of the hottest US housing markets reveals that 31 cities are drawing significant attention from buyers. These cities, primarily located in the Northeast and Midwest, are characterized by relatively affordable home prices and strong demand. In fact, the 20 most in-demand markets saw home listings receive about 2.6 times the demand of typical US homes, selling three weeks faster than the national median. Prices in these regions also rose by 1.5% year-over-year in January, driven by strong buyer interest.

Why the Sun Belt is No Longer the Housing Market’s Star

The Sun Belt, which experienced a boom early in the pandemic, is now eerily absent from Realtor.com’s list of hottest markets. Once a hotspot for buyers, the region has seen prices come back down to earth as supply surged and mortgage rates rose. Many Sun Belt cities, which were once enticing due to their affordability, are now grappling with high prices and ample inventory. As Jones noted, "prices are still really high in a lot of those markets, but inventory levels are high." This shift highlights how quickly market dynamics can change, especially in response to rising borrowing costs and shifting buyer preferences.

Here are the 31 Most Popular Cities for Homebuyers in January

The 31 most popular cities in January, as identified by Realtor.com, all lie in the Northeast or Midwest, with 22 of these cities offering median home prices below the US median of $400,500. These markets, such as Manchester, New Hampshire, offer relatively affordable options compared to nearby major cities like Boston. While inventory in these hot markets has increased by 12.7% year-over-year, it remains relatively low compared to pre-pandemic levels, creating a challenging environment for buyers. Despite these challenges, these cities continue to attract buyers looking for affordable alternatives to overpriced urban centers.

In summary, the US housing market is still grappling with affordability challenges, but certain regions, particularly in the Northeast and Midwest, are emerging as bright spots for buyers. As the market continues to evolve, it will be important to monitor how these dynamics shift in response to changes in mortgage rates, inventory levels, and buyer preferences.

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