The Legacy of Ron Nessen: A Press Secretary Who Brought Integrity Back to the White House
Ron Nessen, a distinguished broadcast journalist and former Press Secretary for President Gerald Ford, passed away on Wednesday in Bethesda, Maryland, at the age of 90. His death marks the end of an era for a man who dedicated his career to upholding the integrity of journalism and restoring trust in the White House press office after the tumultuous Nixon administration. Nessen’s son, Edward Nessen, confirmed his passing, leaving behind a legacy of honesty, wit, and a commitment to transparency in governance.
From Journalism to the White House: Nessen’s Unique Journey
Nessen’s journey to the role of Press Secretary was anything but conventional. He began his career as a television correspondent for NBC News, where he covered significant events, including Lyndon Johnson’s presidency, the civil rights movement, and the Vietnam War. His experiences in Vietnam were particularly formative, where he narrowly escaped death after being wounded by a grenade fragment. This background in journalism gave him a unique perspective, making him the first broadcast journalist to take on the role of White House Press Secretary when he replaced Jerald F. terHorst in 1974. Nessen’s appointment came at a critical time, just weeks into Ford’s presidency, following terHorst’s resignation over Ford’s controversial pardon of Richard Nixon.
A Commitment to Truth and Transparency
Nessen’s tenure as Press Secretary was marked by his unwavering commitment to honesty and transparency. During his first press conference, he famously pledged, “I will never knowingly lie to you, never knowingly mislead the White House press corps.” This promise was a stark contrast to the era of duplicity that characterized the Nixon administration. Nessen’s approach was rooted in his belief that his primary duty was to inform the American people, not to propagate the president’s agenda. His forthright manner and willingness to address difficult questions, even when they pertained to sensitive topics like Watergate, earned him a reputation as a credible and trustworthy figure in a time of political upheaval.
A Humorous and Combative Style
Nessen’s time in the White House Press Office was not without its challenges and lighter moments. He was known for his sharp wit, often using humor to navigate the pressures of his role. On his first day as Press Secretary, he quipped, “I’m a Ron, not a Ziegler,” playfully referencing his predecessor and Ford’s own humorous remark about not being a Lincoln. However, Nessen also admitted to having a short temper and a tendency to be sarcastic when dealing with the press. Despite these traits, he made notable strides in improving press access to the president, including allowing follow-up questions during news conferences and arranging Ford’s groundbreaking appearance on NBC’s “Meet the Press.”
A Celebrity Moment on Saturday Night Live
One of the most memorable moments of Nessen’s career came in April 1976, when he became the first non-entertainment figure to host “Saturday Night Live” (SNL). His appearance was intended to humanize Ford, who was facing a tough reelection campaign. While Nessen’s performance was well-received, the decision to participate in the show drew criticism, particularly from those who questioned the appropriateness of a press secretary appearing on a program known for its political satire. Nessen later reflected on this decision, acknowledging that it may have been driven by ego and expressing concerns that it detracted from the gravity of his role.
A Life of Service and Reflection
After leaving the White House following Ford’s loss to Jimmy Carter in 1976, Nessen transitioned to writing and public relations. He authored several books, including two memoirs—“It Sure Looks Different from the Inside” and “Making the News, Taking the News”—as well as novels and mysteries co-written with his wife, Johanna Neuman. In his later years, Nessen reflected on his career, confessing that he had always felt more at home as a journalist rather than a newsmaker. His life’s work was a testament to his dedication to the principles of honesty and transparency, values that he championed both in and out of the White House.
A Lasting Legacy
Ron Nessen’s passing leaves behind a legacy of integrity and a commitment to the truth. He will be remembered not only for his role in restoring credibility to the White House press office during a time of distrust but also for his wit, resilience, and unwavering dedication to journalism. Survived by his son Edward, daughter Caren, and other family members, Nessen’s impact on the world of politics and journalism will continue to be felt for generations to come. His story serves as a reminder of the importance of integrity and transparency in public service and the enduring power of a free and honest press.
