Blizzard Entertainment Announces the Return of BlizzCon in 2026

A Celebration of Gaming and Community

Blizzard Entertainment, the renowned California-based gaming giant, has exciting news for its global community of fans. After a hiatus of several years, BlizzCon, the iconic celebration of all things Blizzard, is set to make its triumphant return in September 2026. The event will once again take place at the Anaheim Convention Center, a venue that has historically been the heartbeat of this beloved gathering. Blizzard last hosted BlizzCon in 2023, and the upcoming event promises to deliver the same level of excitement and engagement that fans have come to expect. The 2026 BlizzCon will feature its signature opening ceremony, which traditionally showcases major game announcements, alongside panels and various interactive experiences that immerse attendees in the richly imaginative worlds of Blizzard.

Johanna Faries on BlizzCon’s Role in Gaming Culture

Johanna Faries, President of Blizzard Entertainment, shared her insights on the significance of BlizzCon, emphasizing its role as an integral part of Blizzard’s identity as an entertainment company that transcends the boundaries of game creation. Faries highlighted BlizzCon as a unique entertainment platform that offers a distinctive opportunity to bring together gamers in ways that go beyond the virtual realm. She shared heartfelt anecdotes about how BlizzCon has profoundly impacted individuals, recounting stories of people forming lasting partnerships and strengthening family bonds through shared experiences at the event. Faries underscored Blizzard’s commitment to fostering meaningful connections and creating memorable moments for its community, stating, “We take that role very seriously.”

Gaming’s Rise in Pop Culture

Faries recently discussed the growing influence of gaming in popular culture at the SXSW Film & TV Festival in Texas, where she was joined by comedian Conan O’Brien. In a subsequent interview with The Associated Press, she elaborated on why gaming has emerged as a leading force in the entertainment industry. Faries attributed gaming’s rise to its ability to meet diverse consumer needs, offering a wide range of experiences that cater to different preferences, demographics, and playstyles. She emphasized that whether someone is a casual mobile gamer or an avid PC player, the industry now provides tailored experiences that resonate personally with each individual. This personalization, coupled with advancements in technology that enable cross-platform play and progression, has made gaming more accessible and engaging than ever before.

The Evolution of the Gaming Landscape

When asked about the shift in the gaming landscape from a focus on AAA titles to a more diverse range of games, Faries noted the evolution of consumer preferences and the industry’s adaptability in meeting these changes. She explained that there is now a thriving demand for both long-form and short-form gaming experiences, and that the industry has risen to the challenge by incorporating a wide array of skill sets to deliver high-quality content across various formats. Faries also highlighted the dynamic nature of gaming habits, pointing to the popularity of streamers and content creators who play multiple games, reflecting the diverse interests of modern gamers. She personally identified with this trend, sharing that her own gaming choices often depend on her mood and the time she has available, and expressed appreciation for the vast array of options now available to consumers.

Gaming’s Integration into Broader Entertainment

Faries further discussed the growing synergy between gaming and traditional entertainment, noting that the industry’s revenue now surpasses that of North American sports and movies combined. She credited this success in part to the normalization of gaming within popular culture, with many high-profile celebrities openly embracing their love for gaming. This shift has facilitated exciting collaborations between gaming companies and mainstream entertainment entities, further enhancing the medium’s appeal and influence. Faries also touched on Blizzard’s commitment to innovation, emphasizing the balanced integration of new technologies, such as AI, into game development to enhance creativity while respecting the artistic vision of the company’s talented workforce.

A Strong Commitment to Diversity and Inclusion

In addressing the topic of Diversity, Equity, and Inclusion (DEI), Faries reiterated Blizzard’s long-standing dedication to fostering a diverse and inclusive environment, both within the company and in the games it creates. She highlighted gaming’s inherent diversity as a medium and Blizzard’s efforts to recruit, retain, and empower a talented and diverse workforce. Faries also emphasized the importance of inclusive storytelling in Blizzard’s games, where nuanced and diverse characters and worlds resonate deeply with players from all walks of life. She expressed her belief that a diverse team is essential to crafting these rich narratives and ensuring that the stories told reflect the complexity and depth of real-world experiences.

Looking Ahead to BlizzCon 2026

Faries expressed her enthusiasm for the upcoming BlizzCon, which will mark the 15th anniversary of the event. She acknowledged the significance of returning to the Anaheim Convention Center, a venue deeply tied to BlizzCon’s legacy, and revealed that the company is taking a thoughtful and deliberate approach to ensure the event exceeds expectations. Blizzard aims to honor the high standards set by previous BlizzCons while introducing new and exciting elements to elevate the experience for both attendees and the company’s employees. With time on their side, Blizzard is poised to deliver a memorable celebration that once again unites its global community in a shared passion for gaming and imagination.

BlizzCon 2026 promises to be a landmark event in the world of gaming, offering a unique blend of announcements, panels, and interactive experiences that celebrate the creativity and community that define Blizzard Entertainment. As the countdown begins, fans worldwide can look forward to an unforgettable gathering that honors the past while embracing the future of gaming.