Freight broker RXO has introduced Middle Mile Solutions, a new service designed to streamline supply chain operations by connecting first, middle, and last-mile logistics. The Charlotte, North Carolina-based third-party logistics provider announced the dock-to-door solution aims to bridge the gap between manufacturing facilities and final delivery destinations. The service leverages RXO’s carrier network and distribution hubs to provide shippers with a single-source logistics option.
According to Demetri Venetis, president of freight forwarding at RXO, the new offering addresses a persistent challenge in modern logistics. Supply chains frequently suffer from fragmentation, requiring shippers to coordinate with multiple disconnected providers through manual processes, he explained in a company statement.
Integrated Supply Chain Solutions Transform Logistics Operations
The Middle Mile Solutions platform eliminates the need for shippers to maintain contracts with numerous vendors by consolidating services under one provider. RXO will utilize dry van transportation to move freight in bulk from pool points to distribution centers and warehouses across its network. This approach allows customers to optimize inventory positioning without making significant capital investments in their own logistics infrastructure.
Additionally, the company will offer value-added services that extend beyond basic transportation. These include warehousing, transloading, kitting, assembly, and pick-and-pack operations, according to the announcement. RXO will also provide specialized delivery capabilities and reverse logistics services to create a comprehensive supply chain solution.
Technology Platform Provides Real-Time Visibility
The service is supported by RXO Connect, the company’s proprietary technology platform that provides end-to-end visibility for shipments. The system offers automated notifications and weather alerts to help shippers track their freight throughout the transportation process. This technology integration represents a key differentiator in the middle mile logistics market.
Meanwhile, the combination of digital tools and physical infrastructure aims to deliver measurable operational improvements. Venetis stated that the tech-forward approach paired with the company’s hub network can reduce damage rates and decrease transit times. These enhancements ultimately contribute to an improved experience for end consumers, he noted.
Middle Mile Solutions Address Growing Market Demand
The launch comes as supply chain complexity continues to challenge businesses across industries. Traditional logistics models often require shippers to coordinate separately with first-mile manufacturers, middle-mile transporters, and last-mile delivery services. This fragmented approach can lead to inefficiencies, communication gaps, and increased operational costs.
However, integrated middle mile solutions offer shippers greater control and visibility across the entire logistics network. By consolidating services through a single provider, companies can streamline operations and reduce the administrative burden associated with managing multiple vendor relationships. The approach also enables better coordination between different stages of the supply chain.
In contrast to managing separate logistics providers, the dock-to-door model simplifies procurement and accountability. Shippers gain a single point of contact for addressing issues and optimizing routes throughout the transportation process. This consolidation can lead to improved service consistency and more predictable delivery performance.
RXO Expands Service Portfolio in Competitive Market
The New York Stock Exchange-listed company continues to expand its service offerings in the competitive freight brokerage and third-party logistics market. Middle Mile Solutions represents an extension of RXO’s existing capabilities in freight forwarding and transportation management. The service builds on the company’s established carrier network and technology infrastructure.
Furthermore, the value-added services component positions RXO to capture a larger share of shippers’ logistics spending. By offering warehousing, assembly, and other specialized services, the company can serve as a more comprehensive logistics partner. This strategy aligns with industry trends toward integrated supply chain solutions that reduce vendor proliferation.
RXO has not disclosed specific pricing details or announced major customer commitments for the new service. The company is expected to market Middle Mile Solutions to existing clients while pursuing new business opportunities in various industry sectors.
