Tech-Savvy Brits Embrace E-Readers, Download Twice as Many Books for Holidays

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In a digital revolution sweeping the nation, tech-savvy Brits have embraced e-readers, downloading twice as many books to read on holiday this year compared to traditional hardbacks and paperbacks, according to groundbreaking research.

The study revealed that individuals who own e-readers, such as iPads or Kindles, downloaded an impressive average of five books, while their non-e-reader counterparts settled for just two. With one in five people now owning an electronic device specifically designed for reading, the convenience and portability of e-readers are driving a surge in reading habits.

The allure of escaping heavy book bags and embracing the digital era is prompting more people to immerse themselves in the written word. However, the study discovered that 32 percent of e-reader owners confessed to feeling anxious about using their devices away from home, fearing potential damage.

The research, commissioned by Specsavers, esteemed sponsors of the TV Book Club and Crime Thriller Awards, highlights the evolving landscape of reading and publishing. Dame Mary Perkins, the visionary founder of Specsavers, expressed her enthusiasm for the transformative impact of e-readers, stating, “We’re witnessing a watershed moment in reading and publishing as the popularity of e-readers and other portable devices marks a revolution in the way that people experience books. In the US, some indicators show that e-books are now outselling paperback and hardback titles combined.”

Perkins continued, “With all this change, it’s extremely encouraging to think that the advent of e-books could actually grow the overall market for books, with more people reading. The publishing industry is moving fast to adapt to these enormous changes, but I’m sure everyone, including publishers, would agree that anything that makes it easier for people to read more can only be a good thing.”

The survey unveiled further intriguing insights into the reading habits of Britons. Nearly 65 percent of respondents admitted to having a book on the go throughout the year, while almost 35 percent revisited their favorite books on a regular basis. Additionally, 40 percent of those surveyed displayed a preference for crime or thriller genres.

Perkins reiterated Specsavers’ commitment to fostering a love for reading, affirming, “Specsavers is committed to encouraging more people to read, so the results of this survey confirming that e-readers are doing just that and are experimenting with their book choices is good news.”

Moreover, nearly half of respondents reported being more inclined to download unusual books and genres they wouldn’t typically explore, largely due to the availability of free titles. Additionally, three in ten respondents admitted to being enticed by inexpensive reads, prompting them to venture into new literary territory.

For many individuals, annual holidays provide a rare opportunity to indulge in reading, as day-to-day lives grow increasingly hectic. Almost half of the respondents relied on recommendations from family and friends when selecting books, while a third gravitated towards popular chart-toppers and heavily promoted titles.

A gender divide was apparent in genre preferences. Women were most likely to choose books from the “chick lit” category, followed by thrillers, romance, and crime novels. Conversely, men exhibited a greater fondness for non-fiction and biographies, favoring thrillers, crime, and science fiction as their go-to genres.

As technology continues to reshape the reading landscape, it appears that e-readers have captured the imagination of Britons, fostering a newfound appreciation for literature and expanding the literary horizons of readers across the nation.

Sam Allcock
Sam Allcock
Founder | Head of PR Sam is a valuable asset to News Write Ups with his extensive knowledge in online PR, social strategy, e-commerce, and news websites. He brings industry-leading expertise and has a track record of delivering successful campaigns for clients. With his skills and experience, Sam plays a key role in ensuring that News Write Ups stays ahead of the competition and continues to provide high-quality content and services to its readers and partners.

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