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_Colon Cancer on the Rise and the Importance of Early Detection_
Colon cancer is a growing health concern, particularly among individuals diagnosed at an early age. In fact, diagnoses under the age of 50 are expected to double by 2030. This increase in cases highlights the importance of being vigilant for symptoms and taking preventive measures such as colonoscopies.
Notable cases include Brooks Bell and Sarah Beran, two women who were diagnosed with colorectal cancer in their 30s. As cancer survivors, they felt a responsibility to help others avoid the same traumatic experience. Their solution was to launch Worldclass, a clothing line that aims to raise awareness and donate proceeds towards funding colonoscopies for underserved communities.
Worldclass offers a range of items, including sweatshirts, T-shirts, hoodies, baseball caps, and even merchandise for the truly daring with slogans like “Colonoscopy Enthusiast.” The brand’s goal is to promote colonoscopy screenings and spark conversations about preventive care.
_Preventing Colon Cancer through Awareness and Accessibility_
Despite the growing need for colonoscopies, many people avoid the screenings due to discomfort, embarrassment, or the high cost. Out-of-pocket prices can sometimes reach thousands of dollars, making it difficult for some to afford.
Worldclass’s clothing line aims to serve as a conversation starter and break down the taboo around discussing colorectal cancer and preventive measures. The brand’s name, “Worldclass,” is a nod to the importance of taking care of our bodies, particularly our colons.
Worldclass is committed to making a difference by donating one hundred percent of net profits towards increasing access to colonoscopies for underserved communities. Funds are also used to cover costs such as transportation and translation services that might prevent someone from getting screened.
Brooks Bell and Sarah Beran hope that their clothing line will not only raise funds but also encourage open dialogue about colon cancer and preventive measures. By embracing and celebrating our bodies, they hope to inspire others to take an active role in their health.
