The Rise of Sleep Tourism: How Travel is Redefining Rest

Introduction: Sleep Tourism on the Rise

In an era where wellness and self-care have taken center stage, sleep tourism has emerged as a growing trend, with travelers increasingly prioritizing rest and relaxation when they’re on the go. According to Hilton’s 2025 Trends Report, a staggering 66.7% of Americans report sleeping better in hotels than at home. This phenomenon has led to a surge in sleep tourism, as people seek out destinations and accommodations that promise a restful escape from the stresses of daily life. Dr. Rebecca Robbins, a sleep scientist at Brigham and Women’s Hospital, explains that vacations offer a reprieve from the stressors of daily life, which are often major contributors to sleep difficulties. “We travel to be inspired, but a large and growing many of us travel to get the rest that will allow us to return home restored and refreshed,” she says.

Hotels are also stepping up to meet this demand, creating sleep-friendly environments that cater to the needs of weary travelers. With amenities ranging from premium bedding to cutting-edge sleep technology, the hospitality industry is redefining what it means to get a good night’s sleep while away from home.

Overcoming Jet Lag: Tips for Better Sleep on the Go

For many travelers, jet lag can be a major obstacle to getting quality sleep while on vacation. Dr. Robbins emphasizes that preparation is key to minimizing its effects. She recommends adjusting your sleep schedule by 15 minutes each day in the direction of your destination’s time zone in the weeks leading up to your trip. Once you board the plane, changing your watch or phone to the destination time zone and adapting your eating and sleeping patterns can also help.

Upon arrival, natural sunlight and fresh air are crucial for resetting your circadian rhythm. Additionally, the same sleep habits that work at home—like avoiding heavy meals and alcohol before bed—apply abroad. If you want to indulge, consider doing so at lunch instead of dinner to avoid disrupting your sleep. These small adjustments can make a big difference in ensuring that your vacation is as restful as it is enjoyable.

The Role of Sleep Amenities in Enhancing Travel Experiences

Sleep satisfaction is a significant factor in determining whether travelers will return to a hotel, according to a study led by Dr. Robbins. As a result, hotels are increasingly focusing on creating sleep-conducive environments and offering sleep-specific amenities to enhance their guests’ experiences. Robbins notes that a great mattress and supportive pillows are the foundation of a good night’s rest, but hotels are going beyond the basics.

From soothing body washes and therapeutic bath salts to sleep masks and earplugs, hotels are providing guests with tools to unwind and relax. Some properties are even offering unique sleep-promoting packages. For example, the Conrad New York Downtown provides a “Goodnight Conrad” package complete with a Byredo travel kit, including pillow spray, eye cream, and scented therapy balms. Similarly, the Tempo by Hilton brand has introduced a “Power Down” initiative, featuring specialized mattresses, cooling linens, and a one-touch “Relax” button to create an optimal sleep environment.

Innovative Sleep Experiences Around the World

Hotels worldwide are getting creative to cater to the growing demand for sleep tourism. In France, the Royal Champagne Hôtel and Spa offers a “Royal Sleep Experience” package, complete with a soundproof suite, satin eye masks, and a high-tech meditation device. The hotel also features a sleep-inducing menu crafted by its Michelin-starred restaurant, including a “Sleeping Beauty Mocktail” and herbal teas to promote relaxation.

In Spain, the Six Senses Ibiza has taken a personalized approach by hiring a sleep doctor to design tailored sleep programs for guests, featuring meditation, sound healing, and sleep tracking. Stateside, the Hotel Figueroa in Los Angeles offers a “Rest & Recovery Suite” equipped with a red-light therapy lamp and smart alarm, while the Refinery Hotel’s “Suite Dreams” package includes sleep-enhancing treats like CBD gummies and mushroom-infused chocolate. These innovative offerings are redefining the concept of a restful getaway.

The Future of Sleep Tourism: Science-Backed Solutions

As sleep tourism continues to gain momentum, hotels are leaning on science to create more effective sleep solutions. Hilton’s Global Vice President of Wellness, Amanda Al-Masri, notes that quality sleep is the foundation of overall wellness, which is why Hilton has integrated “thoughtful, science-backed solutions” into its properties. Many Hilton locations now feature premium bedding, blackout curtains, white noise machines, and customizable lighting to create sleep-friendly environments.

One of Hilton’s most exciting initiatives is its partnership with the relaxation app Calm. Guests can now access guided meditations, Sleep Stories, and relaxation soundscapes directly through their in-room TV, helping them transition into deep, restorative sleep. This collaboration is just one example of how the hospitality industry is embracing technology and innovation to meet the sleep needs of travelers.

Conclusion: The Transformative Power of Sleep Tourism

Sleep tourism is more than just a trend—it’s a testament to our growing understanding of the importance of rest in maintaining overall wellness. By offering sleep-conducive environments, innovative amenities, and science-backed solutions, hotels are helping travelers return home feeling refreshed and rejuvenated. Whether it’s overcoming jet lag, indulging in relaxing spa treatments, or simply enjoying a restful night’s sleep, sleep tourism is redefining how we experience travel.

As Dr. Robbins put it, “Vacation offers reprieve from stressors… and stress is one of the biggest contributors to sleep difficulties.” By prioritizing sleep, travelers can fully embrace the inspiration and restoration that vacations offer. As the hospitality industry continues to evolve, one thing is clear: a good night’s sleep is no longer just a luxury—it’s an essential part of the travel experience.