Women Embracing Strength and Wellness: A Vision for 2025
In a powerful reflection of women’s growing focus on empowerment and resilience, new research reveals that one in two women believe they will reach their peak strength—both mentally and physically—by 2025. A comprehensive survey of 2,000 women, conducted by Talker Research on behalf of Burn Boot Camp, sheds light on their health and wellness priorities, revealing a strong commitment to mental and physical growth. Among the key findings, 58% of respondents are prioritizing mental strength as their top goal, signaling a shift toward holistic well-being. Reducing stress or anxiety emerged as the number one mental health objective, while improving sleep quality, eating habits, and physical strength were among the most common health goals. This data paints a picture of women striving for balance, resilience, and long-term health, rather than chasing fleeting fitness trends.
Overcoming Barriers to Health and Wellness
Despite their ambitious goals, women face significant challenges in achieving their health and wellness aspirations. The survey highlights that the biggest barrier to success is a lack of motivation (43%), closely followed by a lack of confidence (22%). These findings underscore the emotional and psychological hurdles many women encounter when trying to establish consistent routines or adopt healthier habits. Interestingly, while 43% of women have never lifted weights at the gym, those who do often feel intimidated or self-conscious, citing concerns about how they look or their ability to keep up. These insights suggest that fostering confidence and creating supportive environments are critical to helping women overcome these obstacles and embrace strength training.
The Power of Community in Fitness and Mental Health
The survey emphasizes the importance of community and support in helping women achieve their health and wellness goals. A significant 28% of respondents cited support from friends and family as the most influential factor in their journey, while 23% highlighted the value of a workout buddy or fitness community. This sense of connection is so vital that 59% of women either already belong to a fitness community or would consider joining one if it felt like the right fit. The ripple effects of this support extend beyond individual success; as women grow stronger and more confident, they inspire those around them, including their families, creating a broader impact on mental and physical health.
Expert Insights: Empowerment Through Strength and Resilience
Morgan Kline, CEO and co-founder of Burn Boot Camp, emphasizes that the fitness industry often fails women by promoting unrealistic ideals and tying self-worth to weight loss. "People aren’t failing at fitness—fitness is failing them," Kline asserts. Instead of perpetuating hollow messages, Kline advocates for empowerment through challenging workouts and mental resilience. Similarly, Olympic Gold Medalist and Burn Boot Camp Brand Ambassador Missy Franklin shares her perspective, noting that strength training and goal-setting have the power to transform not just individuals but also their communities. "Becoming stronger doesn’t just change you—it changes everyone around you," Franklin says, highlighting the profound impact of women embracing their strength.
Women’s Top Health and Mental Wellness Goals for 2025
The survey provides a detailed breakdown of women’s health and mental wellness priorities for the coming year. On the health front, losing weight (43%) and improving sleep quality (40%) top the list, followed by developing better eating habits (36%) and increasing physical strength (29%). Mental health goals are equally important, with reducing stress or anxiety (64%) and developing a positive mindset (45%) leading the way. Other key objectives include improving mental focus, pushing through negative self-talk, and practicing self-compassion. These goals reflect a growing recognition of the interconnectedness of physical and mental well-being, as women seek to build lifestyles that nurture both.
Aligning Fitness with Real Needs and Aspirations
As women continue to redefine their relationship with fitness and wellness, it’s clear that the industry must adapt to meet their real needs. Rather than focusing on quick fixes or unattainable standards, the emphasis should be on empowerment, community, and holistic health. By addressing barriers like lack of motivation and confidence, and by providing supportive environments that celebrate strength and resilience, the fitness industry can play a vital role in helping women achieve their goals. As the survey shows, women are ready to embrace their strength—both in body and mind—and the time to support them is now.
