Serena Williams and Her Daughters Shine in Their First Campaign Together

Serena Williams, the world-renowned tennis star, has always been a trailblazer, and now her daughters, Olympia and Adira, are following in her footsteps. Recently, the trio starred in their first-ever campaign together for the children’s clothing brand Janie and Jack. The campaign, which features a limited-edition collection designed by Serena herself, is a celebration of family, fashion, and the special bond between a mother and her daughters. Olympia, who is 6 years old, and Adira, who is just 18 months old, posed alongside their mom in a series of matching pink outfits that exude elegance and charm. For Serena, this collaboration was deeply personal, as it allowed her to create something meaningful for her family while sharing her passion for style with her children.

A Family Affair: Olympia and Adira Take Center Stage

The campaign was nothing short of a family affair, with Serena emphasizing that her daughters were the perfect fit for the project. “Having my girls in the campaign was only right because this collection is all about family,” Serena shared in an interview with People. Olympia, being the eldest, seemed to take her role very seriously. In fact, Serena revealed that her 6-year-old daughter even stepped into the “director’s chair with the clapboard,” showcasing her natural flair for creativity and leadership. Olympia’s enthusiasm didn’t stop there; she also played a role in the design process, helping to choose the colors and palette for the collection. Her love for pink was evident, as she adored the rosette-adorned Love Pink Dress, which the entire family wore during the shoot.

Olympia’s Emergence as a Fashionista

It’s clear that Olympia has a keen eye for style, and this campaign may be just the beginning of her journey in the fashion world. Serena couldn’t help but gush about her daughter’s involvement in the design process, saying, “She loved all the pink looks, especially the Love Pink Dress.” The dress, which retails for $94, features intricate rosette details and was a clear favorite for Olympia. Serena, meanwhile, twinned with her daughter in a matching one-shoulder version of the dress, priced at $175. The mother-daughter duo looked absolutely stunning as they posed together, proving that fashion truly runs in the family.

Adira’s Debut: A Little Star in the Making

While Olympia’s personality shone brightly throughout the campaign, Adira, the youngest of the Williams siblings, also made her mark in her own adorable way. At just 18 months old, Adira may not have fully grasped the magnitude of the moment, but she certainly enjoyed being part of it. Serena shared that her youngest daughter loved “being part of it in her own way,” which was heartwarming to watch. The little one looked absolutely precious in the matching outfits, including the peach pink eyelet dress, which retails for $99. Serena, who wore the women’s sleeveless iteration of the dress ($175), couldn’t help but feel a sense of pride as she watched her daughters embrace their roles in the campaign.

A Collection Inspired by Serena’s Legacy

The limited-edition collection designed by Serena for Janie and Jack is more than just a fashionable line of clothing—it’s a reflection of her personality, career, and love for her family. One of the standout pieces in the collection is a tennis ball-shaped purse, priced at $54, which serves as a playful nod to Serena’s tennis legacy. Another highlight is a pleated dress ($74) that captures the elegance of a tennis court, blending athleticism and style seamlessly. These unique touches not only make the collection special but also ensure that Serena’s daughters will grow up surrounded by reminders of their mother’s incredible achievements.

A Sentimental and Personal Milestone for Serena

For Serena, this campaign was about more than just creating beautiful clothes—it was about creating lasting memories with her daughters. “It was a completely different experience—so much more personal and meaningful,” she shared. Watching Olympia and Adira bring their own personalities to the shoot made the experience truly special for Serena. She cherished every moment of seeing her girls express themselves and have fun in front of the camera. As the world gets to see the Williams family shine in this campaign, it’s clear that this is just the beginning of Olympia and Adira’s journey in the spotlight. With their natural talent, charming personalities, and a mother like Serena to guide them, the sky’s the limit for these two little stars.