A major new addition to York’s hospitality sector is on the horizon, as plans have been unveiled for a 116-room ‘eco hometel’ set to open in early 2026. The project, which will be located in the heart of the city on Piccadilly, represents the first northern venture for a London-based hospitality group that has established itself as a leader in sustainable accommodations.
The hometel will be built on the site of the former Swinson House, a building that had stood since 1938 but was recently demolished to make way for this innovative development. Construction on the new structure is expected to commence this summer, following a redesign by local architects. The project, which was initially set to be a traditional hotel, has evolved into a cutting-edge, eco-conscious property designed to meet the highest environmental standards.
A Sustainable Vision in the Heart of York
The new hometel is poised to set a benchmark for sustainable hospitality in York. The company behind the development has long been committed to reducing environmental impact across its operations, and this project is no exception. The property is expected to be ‘net zero’, meaning it will balance the amount of greenhouse gases emitted with the amount removed from the atmosphere.
In a statement reflecting the company’s ethos, it was highlighted that the hometel will not only add to the city’s accommodation options but will also contribute positively to the environment and local community. The development is seen as a significant step forward, particularly in light of current economic challenges, underscoring a commitment to long-term environmental and social value.
The building will be fully electric, with roof solar panels providing renewable energy, and advanced technologies such as wastewater heat recovery systems and CO2 sensor-controlled ventilation further reducing its environmental footprint. These features are part of a broader strategy to achieve ultra-low energy standards, aligning with the company’s mission to lead the way in sustainable living.
Blending Modern Design with Historical Inspiration
The design of the hometel is a nod to York’s rich history, while also embracing modern aesthetics. The concept, described as ‘modernising medieval’, will see the property incorporate elements that reflect the city’s architectural heritage in a contemporary context.
The building will feature reclaimed timber flooring, recycled textiles, and restored joinery, creating an inviting atmosphere that is both warm and sustainable. The interiors will be marked by bold colours and artistic wallpapers, continuing a tradition of playful design that is characteristic of the brand’s properties. One standout feature will be stained glass lighting pendants inspired by a famous York Minster window, adding a unique local touch to the rooms.
In keeping with the brand’s commitment to supporting local communities, the project will involve collaborations with local artists and makers. This initiative aims to enhance the aesthetic appeal of the property while providing a platform for local talent, further integrating the hometel into York’s cultural fabric.
Leading the Way in Net Zero Hospitality
This development is part of a larger strategy to pioneer net zero standards within the hospitality industry. The company has committed to building to whole life net zero standards, a first-of-its-kind approach that considers the carbon emissions associated with every stage of a building’s lifecycle, from construction to eventual demolition.
The success of this approach has already been demonstrated at another of the brand’s properties, which was officially verified as net zero in operation last year. The York hometel is expected to follow in these footsteps, further solidifying the company’s reputation as a leader in sustainable hospitality.
With several properties already operating across the UK, the new York hometel represents a significant expansion for the brand. However, this project is not just about adding another location to the portfolio; it is about setting a new standard for eco-conscious living in the hospitality sector.
York’s Hospitality Scene Looks to the Future
As York prepares to welcome this innovative new development, the city stands at the cusp of a new era in sustainable hospitality. The eco hometel promises to offer guests a unique blend of modern comfort and historical charm, all while minimising its impact on the environment.
Scheduled to open in 2026, this hometel will provide a fresh accommodation option in the city centre, further enhancing York’s appeal as a forward-thinking destination. The project’s progress will be closely watched, as it has the potential to influence future developments not only in York but across the UK hospitality industry.
