Lana Del Rey has achieved another top 10 hit on the Billboard charts with her latest single “White Feather Hawk Tail Deer Hunter,” despite releasing the track midweek. The song debuted at No. 9 on the Alternative Digital Song Sales chart this week, marking the singer-songwriter’s twenty-fourth top 10 placement on the ranking. The single was released on Tuesday, February 17, giving it only a partial tracking week to accumulate sales and chart position.
According to Billboard, the track also made its debut on two additional charts, landing at No. 18 on the Hot Alternative Songs chart and No. 28 on the Hot Rock and Alternative Songs rundown. This brings Del Rey’s total appearances to 21 on the alternative-only list and 56 on the comprehensive rock music ranking.
Strategic Midweek Release Generates Alternative Digital Song Sales Success
While most musicians opt for Friday releases to maximize their tracking week potential, Del Rey’s decision to drop “White Feather Hawk Tail Deer Hunter” on a Tuesday created significant industry buzz. The Alternative Digital Song Sales chart specifically tracks purchases through digital platforms like iTunes, focusing solely on alternative genre music. The song’s top 10 debut demonstrates strong fan support despite the shortened sales period.
Additionally, this marks the third time in 2025 that Del Rey has secured a top 10 position on the Alternative Digital Song Sales chart. Her previous singles “Henry, Come On” and “Bluebird” both reached the upper tier of the ranking earlier this year, with “Henry, Come On” peaking at No. 4 and “Bluebird” matching the current single’s No. 9 position.
Lana Del Rey Chart Performance Context
Del Rey has achieved two No. 1 hits on the Alternative Digital Song Sales chart throughout her career, according to Billboard. Both “Love” and “High by the Beach” spent one week each at the summit of the ranking. However, four of her 24 top 10 hits have stalled at No. 9, including the new single.
In contrast, “Did You Know That There’s a Tunnel Under Ocean Boulevard” and “Summer Bummer,” featuring ASAP Rocky and Playboy Carti, also peaked at ninth place. These tracks spent two weeks on the chart but never climbed higher. Meanwhile, all three of Del Rey’s 2025 releases are expected to appear on her upcoming album titled “Stove.”
Alternative Sales Chart Competition
Del Rey claimed the only new entry on this week’s Alternative Digital Song Sales chart, though the 10-position ranking saw considerable movement. Twenty One Pilots captured the No. 1 spot with “Drag Path,” which reentered the chart during its second appearance on the list. Five songs total made their return to the ranking this week.
Furthermore, Djo’s “End of Beginning” reentered at No. 3, while Tears for Fears’ classic “Everybody Wants to Rule the World” landed at No. 7. Recent Grammy Best New Artist nominee Sombr placed two songs on the chart, with “Back to Friends” reaching No. 8 and “12 to 12” securing the tenth position.
Multi-Chart Performance
The Alternative Digital Song Sales chart differs from Billboard’s Hot charts, which combine sales data with streaming numbers and radio airplay to measure overall popularity. “White Feather Hawk Tail Deer Hunter” performed strongly across consumption metrics despite its truncated tracking week. The song’s presence on multiple charts indicates sustained fan engagement beyond just digital purchases.
As Del Rey continues building momentum toward her “Stove” album release, industry observers will be watching to see whether “White Feather Hawk Tail Deer Hunter” can climb higher on the charts in subsequent weeks. The full tracking period ahead may allow the single to improve its position, though no official timeline for the album’s release has been confirmed.
