Luxury influencer Becca Bloom, known as the “Queen of RichTok,” is making headlines after showcasing a $4,000 designer gift haul for her housekeeper’s birthday. The video, which highlights Bloom’s generous gesture, has garnered more than 3 million views in just 24 hours, sparking widespread praise across social media platforms.
Bloom, who boasts over 5 million followers on TikTok, posted the video breaking down each luxury item she purchased for her employee. The haul included designer goods from brands like Tiffany & Co., Loro Piana, and JW Anderson, along with cash bonuses and a spa package.
Designer Gift Haul Features Premium Brands
The luxury gift collection began with two red envelopes containing a cash bonus and spa package, according to Bloom’s video. She then revealed a set of teacups and saucers from Tiffany & Co., marking the first of several high-end designer items in the birthday haul.
Additionally, the video showcased a blue-and-white Loro Piana scarf valued at approximately $1,100. Bloom also included a $280 espresso machine created through a collaboration between Bialetti and Dolce & Gabbana, demonstrating her attention to both practical and luxury items.
The most expensive single item in the designer gift haul was the JW Anderson Loafer Bag, a leather piece listed at $1,750 on the brand’s official website. Bloom rounded out the collection with at least $300 worth of skincare products and an $11 puzzle, bringing the total value to roughly $4,000 before accounting for the spa package or cash bonuses.
RichTok Influencer Gains Praise for Generosity
The video represents a shift in public reception for Bloom, who typically showcases her own luxury purchases. However, this display of generosity toward her employee has resonated differently with viewers, earning widespread approval across social media platforms.
Bloom joined TikTok in early 2025 and quickly amassed more than 5.3 million followers by showcasing her opulent lifestyle. Her previous viral content includes videos featuring caviar served on Versace plates for her cat and luxury shopping hauls from brands like Hermès and Bvlgari.
Meanwhile, Bloom went viral last month for displaying anniversary gifts from her husband valued at over $23,000. The collection included a $6,000 Judith Leiber bag, a $5,300 Van Cleef bracelet, and two Christian Dior sweaters, with one retailing for as high as $3,000, according to her social media posts.
Understanding the RichTok Phenomenon
RichTok refers to a section of TikTok where wealthy creators showcase their ultra-luxurious lifestyles to millions of followers. In contrast to traditional luxury marketing, these influencers offer an unfiltered glimpse into high-end consumption and exclusive experiences.
The platform’s luxury influencer community is dominated by creators including Skyelar Chase, Chloe Liem, and Jaime Xie. Xie’s father, Ken Xie, is worth an estimated $5.5 billion, according to Forbes.
Bloom’s real name is Rebecca Ma, and she has credited her parents’ hard work as inspiration for building her social media career. Her parents, Simon Yiming Ma and Heidi Chou, founded China-based IT services firm Camelot Information Systems in the 1990s, which went public in 2010 before returning to private ownership in 2014, according to reports.
The exact source and extent of Bloom’s personal wealth remains unconfirmed, though the topic continues to generate significant speculation among her followers and critics. Authorities and Bloom herself have not publicly disclosed detailed information about her financial status or income sources beyond her social media presence.
