Introducing Pinch: Revolutionizing Aesthetics with In-Home Medical Spa Services
Pinch, a Chicago-based, tech-driven startup, is redefining the way people access medical-grade aesthetic treatments by bringing the spa experience directly to their homes. Founded in 2021, Pinch offers concierge services such as neurotoxin injections (commonly referred to by the brand name Botox), chemical peels, and microneedling. These non-invasive, medical-grade treatments are administered by board-certified nurse practitioners in the comfort of clients’ own homes. By combining convenience, discretion, and cutting-edge technology, Pinch is carving out a unique niche in the booming medical spa industry.
Expansion to Seattle: A Strategic Move for Growth
Pinch recently announced its expansion to the Seattle area, marking its first move beyond Chicago. This decision was driven by Seattle’s thriving tech ecosystem and robust medical community, which align perfectly with Pinch’s innovative approach. CEO and co-founder Elan Mosbacher highlighted that Seattle’s underserved market for convenience-driven aesthetic services made it an ideal location for expansion. With its strong reputation and growing customer base in Chicago, Pinch is poised to replicate its success in the Pacific Northwest.
A Concierge Approach to Aesthetics: Services and Convenience
Pinch’s menu of services is designed to cater to modern consumers who value convenience, privacy, and results. The startup offers in-home treatments that are typically completed in about 30 minutes, making it easy for busy individuals to fit self-care into their schedules. Clients can book solo appointments, host “Pinch Parties” with friends, or participate in pop-up events with local wellness brands. This flexible model not only enhances accessibility but also provides a personalized experience that traditional brick-and-mortar spas often can’t match.
Empowering Healthcare Entrepreneurs: The Pinch Business Model
At the heart of Pinch’s success is its innovative business model, which empowers healthcare professionals to thrive as independent contractors. The company partners with board-certified nurse practitioners, providing them with the tools, training, and technology they need to deliver high-quality treatments. By eliminating upfront and ongoing costs, Pinch enables these practitioners to focus on what they do best: providing exceptional care. Currently, about 30 practitioners have joined the Pinch network, with plans to expand further as the company grows across Washington state.
The Growing Demand for Medical Spa Services
The medical spa industry is booming, with projections suggesting it will exceed $21 billion by 2025, according to the American Med Spa Association. Pinch is well-positioned to capitalize on this growth by offering a unique alternative to traditional med spas. While it competes with brick-and-mortar establishments, Pinch’s in-home model sets it apart. Mosbacher noted that there are currently no other services in Seattle offering the same level of convenience and discretion, giving Pinch a competitive edge in the market.
Leadership and Vision: A Commitment to Innovation and Empowerment
Pinch’s leadership team brings a wealth of experience to the table. Co-founder and CEO Elan Mosbacher previously played a key role in scaling SpotHero, a digital parking marketplace that operates in Seattle’s T-Mobile Park and Lumen Field. This background in tech and entrepreneurship has informed Pinch’s strategic approach to combining technology with healthcare. Co-founder and Chief Medical Officer Jacob Avraham provides the medical expertise needed to ensure treatments are safe and effective. Together, the Pinch team is dedicated to making aesthetic care more accessible and empowering healthcare professionals to build their own businesses. With its innovative model and strong leadership, Pinch is poised to become a major player in the medical spa industry.
