The White Lotus Effect: How a Hit TV Show Is Shaping Travel Trends

The latest season of HBO’s The White Lotus has captivated audiences, not just with its gripping drama and complex characters, but also with its stunning tropical backdrops. The show’s portrayal of luxurious getaways in exotic locales has left viewers fantasizing about their own poolside escapes. In fact, CNBC reported a 60% increase in social media chatter about traveling to Thailand in the days leading up to and following the season three premiere. The show’s blend of opulence, drama, and breathtaking scenery has clearly struck a chord, inspiring fans to turn their on-screen escapism into real-life adventures.

From Screen to Reality: Four Seasons’ White Lotus-Inspired Journey

The Four Seasons, the luxury hotel brand that has served as the backdrop for all three seasons of The White Lotus, is now offering travelers the chance to immerse themselves in the world of the show. In February 2023, the brand announced a unique “World of Wellness” private jet experience, designed to celebrate its global partnership with the hit HBO series. This 20-day itinerary promises to bring the magic of The White Lotus to life, taking 48 lucky guests to filming locations from all three seasons, as well as five additional destinations. The journey, priced at $188,000 per adult, is set to take place from May 7 to 26, 2026.

A Once-in-a-Lifetime Itinerary

Guests on this exclusive journey will board a custom-designed private jet in Singapore, embarking on a luxurious adventure that spans the globe. The itinerary includes stays at some of the most breathtaking Four Seasons properties, such as the Four Seasons Resort Koh Samui, San Domenico Palace in Taormina, and the Four Seasons Resort Maui at Wailea—each of which has been prominently featured in the series. Additionally, travelers will visit Marrakech, Nevis, Mexico City, and the Maldives, ensuring a diverse and unforgettable experience. A dedicated Four Seasons journey team and concierge will accompany guests throughout the trip, handling all logistics and ensuring a seamless, high-end experience.

Immersive Experiences Inspired by the Show

The “World of Wellness” journey is more than just a vacation; it’s an opportunity to step into the world of The White Lotus. At each destination, guests will have access to unique experiences that reflect the show’s themes of luxury, wellness, and cultural immersion. For instance, in Koh Samui, travelers can participate in Muay Thai training, a martial art deeply rooted in Thai culture. In the Maldives, they can snorkel alongside expert marine biologists, exploring the pristine coral reefs that make the region a tropical paradise. Meanwhile, in Taormina, guests can unwind with yoga sessions in the picturesque Belvedere Gardens, offering breathtaking views of the Italian countryside. These tailored activities allow travelers to connect with the local culture and landscapes that made The White Lotus so visually stunning and emotionally resonant.

The Rise of Set-Jetting: How TV Shows Are Redefining Travel

The partnership between Four Seasons and The White Lotus is part of a growing trend known as “set-jetting,” where travelers plan their vacations around the filming locations of their favorite TV shows and movies. Marc Speichert, Executive Vice President and Chief Commercial Officer at Four Seasons, noted that the series has “fueled” this trend, inspiring fans to explore the Four Seasons properties that served as backdrops for the show. With the third season continuing to captivate audiences, the brand is capitalizing on this phenomenon by offering a once-in-a-lifetime opportunity for fans to experience their own White Lotus adventure.

How to Secure Your Spot on This Exclusive Journey

While the Four Seasons has yet to announce the exact date when tickets for the “World of Wellness” journey will go on sale, interested travelers can already request a brochure online to stay ahead of the curve. Given the limited availability—only 48 spots are available—this trip is poised to become one of the most sought-after travel experiences of 2026. For fans of The White Lotus and luxury travel enthusiasts alike, this is an unparalleled chance to live out their own story of opulence and adventure, blending the boundaries between fiction and reality. As the show’s popularity continues to soar, it’s clear that the allure of The White Lotus extends far beyond the screen, inspiring travelers to create their own unforgettable journeys.