Introduction to the TCL 60 Series at MWC 2025
TCL made headlines at the Mobile World Congress (MWC) 2025 with the expansion of their TCL 60 series, a lineup set to shake up the budget smartphone segment. Debuting at CES 2025 with the TCL 60 XE NxtPaper 5G, this series is now growing to include various models designed to offer high-end features at affordable prices. TCL’s focus is on captivating international markets with innovations like the NxtPaper display, a 108-megapixel camera, and a robust 5,200-mAh battery, all while keeping costs low.
Key Features of the TCL 60 Series
The TCL 60 series stands out with its NxtPaper displays, which mimic the look and readability of e-readers, offering a unique visual experience. These displays switch to an eReader-like mode with just a tap, enhancing readability in bright light. The series also boasts a 108-megapixel main camera, a rarity in budget phones, and a generous 5,200-mAh battery that surpasses the typical 5,000-mAh capacity found in similar phones. Additionally, the inclusion of 18-watt wired charging adds convenience for users needing quick power-ups.
Pricing and Models: A Closer Look
The TCL 60 series offers a range of models to suit different budgets. The TCL 60 SE NxtPaper 5G and the TCL 60 NxtPaper lead the lineup with their advanced features like AI writing assistants and large storage capacities. Priced at 189 and 199 euros respectively, these models provide excellent value. On the lower end, the TCL 605 starts at 109 euros, offering essential features like a 50-megapixel camera and ample storage. The higher-end TCL 60 5G, with its 120Hz refresh rate and MediaTek Dimensity 6300 processor, is a standout in performance.
Availability and Market Strategy
While most TCL 60 models are targeted at Asia, Europe, and Latin America, the series hints at TCL’s future direction, especially in the US market. The TCL 60 XE NxtPaper 5G is set to launch in the US, signaling TCL’s strategic move to compete in the budget segment. This approach aligns with industry trends where companies are enhancing features in lower-cost phones, offering users more value without compromising on quality.
Competitive Positioning and Industry Impact
TCL’s move into the budget segment with high-end features positions them competitively against brands like OnePlus. By offering a 108-megapixel camera and large battery in affordable phones, TCL is setting a new benchmark. This strategy not only attracts price-conscious consumers but also pushes competitors to innovate, potentially benefiting the market as a whole.
Conclusion: TCL’s Vision for Affordable Innovation
The TCL 60 series exemplifies TCL’s commitment to blending affordability with advanced technology. With features like NxtPaper displays and high-capacity batteries, TCL is making high-end smartphone experiences accessible to a broader audience. As the series rolls out internationally, it’s poised to influence the budget smartphone landscape, offering users quality and innovation without the premium price tag.
