A New Dawn in Sri Lanka’s Tourism Industry: The Rise of Amba Yaalu Resort
Empowering Women in a Male-Dominated Sector
In the heart of Dambulla, Sri Lanka, a revolutionary concept is taking shape in the tourism industry. Amba Yaalu, the nation’s first resort fully managed and operated by women, is breaking barriers and challenging gender disparities in a sector crucial for economic recovery. Jeewanthi Adikari, a 42-year-old seasoned hospitality professional, leads this groundbreaking initiative. Her journey, from a young woman aspiring to study accounting to becoming a trailblazer in the tourism sector, is a testament to resilience and vision. Amba Yaalu is more than just a resort; it is a platform where women can unlock their potential and thrive in leadership roles, shifting the paradigm in a traditionally male-dominated industry.
Overcoming Gender Disparities in Tourism
Sri Lanka’s tourism sector, despite its economic significance, has long been a challenging arena for women. With only about 10% of the workforce being female, the industry reflects broader societal challenges. Amba Yaalu stands as a beacon of change, employing 75 women in various roles—from gardening and cooking to security. This innovative approach not only provides employment but also offers training programs, equipping women with the skills needed to excel in hospitality. The resort’s inception, conceived by seasoned hotelier Chandra Wickramasinghe, was inspired by the strength of women, particularly his mother, who raised him and his seven siblings single-handedly. Wickramasinghe’s vision is clear: to create a space where women can lead and succeed, driving the tourism economy forward.
Breaking Down Barriers for Women in Hospitality
The journey to Amba Yaalu’s success has not been without its challenges. Social stigma, language barriers, and limited access to training have historically deterred women, especially in rural areas, from entering the hospitality industry. Suranga Silva, a professor of tourism economics at the University of Colombo, highlights that these obstacles are deeply rooted in Sri Lanka’s patriarchal structure. Despite women holding significant political roles, including the current prime minister, the tourism sector remains a male-dominated field. Silva emphasizes that women’s employment in tourism is far below global and regional standards. Amba Yaalu is a step toward addressing this disparity, offering a safe and supportive environment for women to develop their skills and build successful careers.
Empowering Women, One Career at a Time
At the heart of Amba Yaalu’s mission is the belief that empowering women empowers communities. The resort provides comprehensive training programs, enabling women to gain confidence and expertise in various aspects of hospitality. For many, this is a life-changing opportunity. Jeewanthi Adikari, the resort’s manager, reflects on her own journey, stating, “This is a place where women can realize their potential. They will not be inside the shell. Instead, they will come out and try to perform better.” Stories of women like Dilani, a smiling receptionist, and Sandali Ratnayake, a skilled technician, illustrate the transformative impact of Amba Yaalu. These women are not just employees; they are pioneers, paving the way for future generations.
A Catalyst for Change in Sri Lanka’s Economy
The significance of Amba Yaalu extends beyond its walls. As Sri Lanka rebuilds its economy after a series of crises, the tourism sector plays a vital role. In 2023, tourism contributed 2.3% to the nation’s economy, down from 5% in 2018. The industry, traditionally a key foreign exchange earner, faces challenges such as a shortage of skilled workers and high turnover rates, particularly among women. Amba Yaalu is addressing these issues by fostering a dedicated and skilled female workforce. Executive Chef Kaushalya Batagoda notes a growing passion among young women to work in kitchens, a trend that could reshape the industry’s future. By investing in women’s empowerment, the resort is contributing to the sector’s revival and long-term sustainability.
Paving the Way for a Brighter Future
The success of Amba Yaalu is not just a story of individual achievement but a testament to the power of collective action. Women’s rights activists, like Sepali Kottegoda, applaud the resort for creating safe and dignified employment opportunities. Silva, the professor, calls for continued collaboration between the government and the private sector to expand training programs and support women’s participation in tourism. As Amba Yaalu continues to thrive, it serves as a model for change, inspiring other businesses to prioritize gender equality. The resort’s all-female staff, cheering together in pride, symbolizes a brighter future for women in Sri Lanka’s tourism industry. Amba Yaalu is more than a resort; it is a movement, proving that when women are empowered, they can achieve extraordinary things.
