Serena Williams Joins Ownership Group of WNBA’s First Canadian Franchise, the Toronto Tempo
A Historic Announcement for Women’s Sports
Serena Williams, one of the most iconic figures in sports history, is expanding her legacy beyond the tennis court. On Monday, the WNBA announced that Williams is joining the ownership group of the Toronto Tempo, the league’s first Canadian franchise. The team is set to debut in the 2026 season and will be led by Williams in partnership with Larry Tanenbaum, Chairman of Kilmer Sports Ventures. This move marks a groundbreaking moment for women’s sports, as Williams continues to champion the value and potential of female athletes on and off the field.
Serena Williams’ Vision for the Toronto Tempo
In her statement, Williams expressed her excitement about this new chapter, emphasizing that her involvement is not just about basketball but about creating a legacy that highlights the power of women’s sports. “This moment is not just about basketball; it is about showcasing the true value and potential of female athletes,” Williams said. “I have always said that women’s sports are an incredible investment opportunity.” As part of her ownership role, Williams will also play an active part in designing the team’s jerseys, bringing her signature style and creativity to the franchise’s branding.
A Legendary Athlete’s Impact on Women’s Sports
Serena Williams is no stranger to breaking barriers. With 23 Grand Slam singles titles and 14 major trophies in women’s doubles alongside her sister Venus, Williams is widely regarded as one of the greatest tennis players of all time. Her professional career began in Canada in 1995 at just 14 years old, and she retired from tennis in 2022 after a storied career. Now, she is turning her attention to basketball, where she hopes to inspire a new generation of athletes and fans. Teresa Resch, President of the Toronto Tempo, praised Williams, calling her “the greatest athlete of all time” and highlighting her ability to set the bar for women in sports, business, and beyond.
Serena Williams Joins a Growing List of WNBA Owners
Williams is not the first former professional athlete to join a WNBA ownership group, but her involvement brings a unique level of star power and commitment to the league. Magic Johnson, Tom Brady, Dwyane Wade, and Renee Montgomery are among the high-profile owners who have already made their mark on the WNBA. Williams’ decision to invest in the Toronto Tempo further solidifies the growing trend of athletes using their platforms to support women’s sports and create opportunities for female athletes.
Serena Williams’ Diverse Business Ventures
This is not Williams’ first venture into sports ownership. She already holds stakes in Angel City FC, a women’s soccer team, as well as minority ownership roles in the Miami Dolphins and TGL’s Los Angeles Golf Club, a virtual golf league co-founded by Tiger Woods and Rory McIlroy. Her husband, Alexis Ohanian, has also been a prominent supporter of women’s sports, donating millions to the University of Virginia’s women’s basketball program last year. Williams’ diverse investments reflect her commitment to empowering women athletes and advancing their visibility in various sports.
Celebrating a Legacy of Women’s Empowerment
The announcement of Serena Williams’ ownership role in the Toronto Tempo comes just ahead of International Women’s Day, a fitting tribute to her lifelong dedication to empowering women. As the Tempo prepares to take the court in 2026, Williams’ involvement ensures that the team will not only compete at the highest level but also serve as a symbol of the transformative power of women’s sports. Her legacy continues to inspire, proving that women’s sports are not just a passion but a powerful force for change.
