Tod’s Celebrates Artisanal Intelligence at Milan Fashion Week

A Tribute to Craftsmanship at the Gallery of Modern Art

Tod’s recently unveiled its latest womenswear collection for Fall/Winter during Milan Fashion Week, held at the prestigious Gallery of Modern Art. The event was a celebration of the brand’s “Artisanal Intelligence,” a concept that highlights the fusion of traditional craftsmanship with contemporary design. At the entrance, Italian model Carla Bruni made a striking appearance, draped in a leather dress crafted from strips of scrap leather. This wearable art piece served as a living installation, paying homage to Tod’s exceptional craftsmanship and commitment to sustainability. Nearby, artisans were actively hand-stitching the brand’s iconic Gommino car shoes, offering guests a live demonstration of the meticulous skill and dedication behind each product.

The Unreplaceable Human Touch in Fashion

Brand founder Diego della Valle emphasized the irreplaceable value of human artisans in fashion, stating, “Machines will never replace the hands of artisans.” This sentiment was central to the event, as Tod’s showcased not only its latest collection but also the talented individuals behind its creations. By highlighting the human element, the brand reinforced its belief in the importance of preserving traditional craftsmanship in the age of automation and fast fashion. The live demonstrations and installations served as a testament to the unparalleled quality and emotional depth that handcrafted products bring to the world of fashion.

A Masterclass in Outerwear and Textures

Creative Director Matteo Tamburini’s third runway collection for Tod’s was a masterclass in outerwear and texture. The show featured a mix of tailored leather trenches, intarsia shearling furs, and cozy woolen pea coats, each piece exuding sophistication and comfort. Knitwear played a significant role, with designs that hugged the body over asymmetrical leather skirts or were belted over sheer skirts, creating a balance of structure and fluidity. Blouses with broad shoulders added a touch of professionalism, paired with neat trousers for a polished, modern look. Tamburini revealed that he drew inspiration from artists’ surface treatments, using techniques like brushed alpaca wool, combed jacquard, and patchwork leather to mimic the strokes of masterful brushwork.

When Art Meets Fashion

The collection was deeply influenced by the world of art, with Tamburini studying the surface treatments of various artists to create unique textures and patterns. This fusion of art and fashion resulted in a visually stunning and thoughtfully crafted collection. Each piece told a story, blending functionality with creativity. The use of diverse materials and techniques not only highlighted the artisans’ skill but also showcased the brand’s ability to innovate while staying true to its roots. The runway became a canvas where every look was a testament to the enduring beauty of handmade craftsmanship.

A Star-Studded Front Row

The event drew a number of high-profile attendees, including actor Keira Knightley, who was spotted in the front row. Her presence added a touch of Hollywood glamour to the evening, further solidifying Tod’s reputation as a brand beloved by celebrities and fashion enthusiasts alike. The mix of A-list guests, renowned artisans, and cutting-edge designs made for a truly unforgettable experience, capturing the essence of Milan Fashion Week.

A Commitment to Heritage and Innovation

Tod’s Fall/Winter collection was not just a showcase of beautiful clothes but also a celebration of the brand’s heritage and its commitment to the future of fashion. By blending traditional craftsmanship with contemporary styles and innovative materials, the brand demonstrated its ability to evolve while staying true to its core values. The event was a powerful reminder of the importance of preserving artisanal skills in a world increasingly dominated by technology. As Milan Fashion Week came to a close, Tod’s left a lasting impression, proving that artisanal intelligence is not just a concept but a way of life for the brand.