An Unforgettable Adventure: M&M’s Sleepover Sweepstakes
M&M’s is offering an exciting opportunity for one lucky winner and four friends to experience an unforgettable sleepover at the brand’s iconic 25,000-square-foot flagship store in Times Square. This unique event, set to take place in late April, marks the first time since M&M’s World opened in 2006 that an overnight experience has been offered. Whether you’re a chocolate lover, a fan of immersive experiences, or simply someone who enjoys creating unforgettable memories, this sweepstakes is the ultimate way to embrace the fun and whimsy that M&M’s is known for.
The sleepover is part of a broader trend of bringing back the joy of sleepovers, which are no longer just for kids. M&M’s has designed this event to cater to adults who want to relive the nostalgia of childhood sleepovers while adding a touch of luxury. The experience includes glamping setups, nostalgic activities like playing board games and video games, and even making friendship bracelets. The total value of this exclusive experience is estimated at $10,000, making it a once-in-a-lifetime opportunity for the winner and their guests.
A Celebration of Fun: The M&M’s Fun Club Rewards Program
This sleepover sweepstakes is more than just a fun event—it’s also a celebration of the launch of M&M’s first-ever rewards program, the M&M’s Fun Club. The program is designed to reward loyal fans with exclusive perks, sweet prizes, and unique experiences. According to Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, “Our M&M’s fans are some of the most fun, loyal, and creative people, so we created the M&M’s Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun.”
The M&M’s Fun Club is all about bringing people together through the shared joy of candy and fun experiences. By signing up for the rewards program, fans gain access to a world of perks, including early access to new products, special discounts, and chances to win exciting prizes like this sleepover. The program is a testament to M&M’s commitment to its fans and its belief that life should be filled with moments of joy and celebration.
The Ultimate Sleepover Experience: What’s Included?
The lucky winner and their four friends will be treated to an unforgettable sleepover experience. The event will take place on the second floor of the M&M’s flagship store in Times Square, where a luxurious glamping setup awaits. The group will enjoy a supply of M&M’s treats and candy, as well as an exclusive flavor mix available only during the sleepover. To make the experience even more special, they’ll have the chance to enjoy an after-hours shopping spree in the store, where they can stock up on their favorite M&M’s products.
But that’s not all—the group will also get to hang out with a “Spokescandy,” one of M&M’s beloved candy characters, during their stay. Imagine the fun of snapping photos, playing games, and enjoying treats with a life-sized version of your favorite M&M’s character! The experience is designed to be a mix of nostalgia and luxury, allowing adults to relive the simplicity of childhood sleepovers while enjoying the perks of adulthood.
How to Enter: Join the M&M’s Fun Club
Entering the sweepstakes is easy and open to M&M’s fans who are 21 years of age or older. To participate, simply sign up for the M&M’s Fun Club rewards program at mms.com/fun-club between February 26, 2025, and March 19, 2025. Once you’re a member, you can earn points through various challenges and activities on the Fun Club platform, which can be used to gain additional entries into the sweepstakes.
The winner and their guests will be flown to New York City and accommodated in a hotel near the Times Square store for three nights, with one of those nights spent glamping in the M&M’s store. While the sweepstakes is open to adults, the winner’s guests can include children, making this a fun opportunity for families or groups of friends to create lasting memories together.
The Power of Fun: Why This Sweepstakes Matters
At its core, this sweepstakes is about celebrating the power of fun. In a world that often takes itself too seriously, M&M’s is reminding us of the importance of playful experiences and meaningful connections with others. The sleepover is more than just a promotional event—it’s a way to bring people together and create moments of joy that they’ll remember for years to come.
By launching the M&M’s Fun Club and offering this unique experience, the brand is reaffirming its commitment to its fans and its mission to make life a little sweeter. Whether you’re a die-hard M&M’s fan or just someone who loves trying new experiences, this sweepstakes is an exciting opportunity to be part of something special. So why not take a chance? Sign up for the M&M’s Fun Club today and see if you could be the lucky winner of this unforgettable adventure!
