How Wired Magazine Took a Bold Step into Political Coverage

A Strategic Shift in Focus

Wired magazine made a significant move in its editorial strategy when Katie Drummond took over as global editorial director in 2023. Recognizing the looming 2024 presidential election, Drummond astutely redirected Wired’s focus to the intersection of technology and politics. This strategic shift proved timelier than anticipated, particularly with Elon Musk’s influential role in the Trump administration. Musk’s efforts to reshape federal employment became a focal point, allowing Wired to delve into unprecedented territory, detailing how his team of young professionals was integrating into government operations. Drummond reflected on their readiness to tackle such coverage, given their established expertise in technology and business leadership.

Diving Deep into Elon Musk’s Impact

Wired’s coverage highlighted the stories of young team members like Marko Elez and Edward Coristine, who gained significant access to critical government systems. These profiles underscored the implications of their roles and decisions within federal agencies. The outlet’s reporting revealed operational missteps, such as misstated savings and hasty employee rehirings, painting a picture of challenges faced by this new team. Journalist Brian Barrett critically observed Musk’s effectiveness, suggesting his business prowess didn’t translate well to governing. This incisive coverage not only informed but also engaged readers, sparking crucial conversations about leadership and governance in the digital age.

Facing Backlash and Setting the Record Straight

Not everyone was pleased with Wired’s reporting. Conservative influencer Charlie Kirk accused the magazine of doxxing, a claim disputed by experts like Jennifer Grygiel, who noted that reporting on public officials isn’t doxxing. Drummond defended their journalism as rigorously reported and fact-checked, emphasizing its importance. The backlash highlighted the challenges of covering influential figures, where scrutiny often follows significant exposes. Despite criticism, Wired remained committed to its mission, undeterred in its pursuit of accountability.

Surge in Subscribers and Engagement

Wired’s bold coverage yielded impressive results. The magazine gained 62,500 new U.S. subscribers in February, building on its existing 19.5 million-strong subscriber base. This growth underscored the demand for insightful, adversarial journalism. A subscriber event with over 1,000 attendees further demonstrated reader engagement. Media critic Parker Molloy praised Wired’s investigative approach, highlighting its dedication to uncovering truths over mere transcription of powerful narratives. This resurgence positioned Wired as a leader in political tech coverage.

Wired’s Legacy and Renewed Purpose

Since its 1993 launch, Wired has chronicled Silicon Valley’s rise and evolution. Drummond’s return marked a strategic realignment, particularly with the addition of a dedicated politics team. The bet on covering the business-politics nexus paid off, as the 2024 election and Musk’s involvement provided rich material. While initial concerns about disinformation were misplaced, Wired pivoted to cover non-traditional media influence and Silicon Valley’s ties with the Trump campaign. This adaptability ensured relevance and impact.

Commitment to Adversarial Journalism

Drummond expressed pride in Wired’s trailblazing, setting the tone for other media outlets. The magazine’s approach, blending rigorous reporting with human interest, exemplified adversarial journalism’s power. By holding influential figures accountable and shedding light on significant changes in government, Wired reaffirmed its commitment to impactful storytelling. Drummond and her team remain dedicated, signaling continued focus on Musk and the Trump administration’s reforms. This approach not only informs but also challenges, embodying the essence of a free press in a dynamic world.